DOTI Franchisees Explore Options with Luxe Home Interiors

It appears there is a big move coming for many of the DOTI(Designs of the Interior) franchisees.  My source describes Greg Wyers as the Ross Perot of furniture sales. It seems he has created a concept combining the best of the DOTI with those he mastered in his traditional retail furniture operations.  Wyers enjoyed great success with his Tulsa, Oklahoma based Norwalk Furniturestore, largely due to his advanced floor placement and marketing strategies.  Then the recession put the Norwalk manufacturing  facility out to pasture and Wyers was compelled to act.  He acquires partial ownership of DOTI and pitches a radical alternative to DOTI franchisees.  The new concept, Luxe Home Interiors maintains the tried and true design and personal attention DOTI franchisees are renowned for, with some twists.  Luxe showrooms will take on a “Pottery Barn” like feel, optimize display space, and offer broader selections appealing to a broader market. 

Dynamic operating changes will maximize utilization of floor space.  For example, designers may actually work from the sales floor at the very pieces displayed for the buying public.  How novel, beautiful desks, chairs, and lamps shown at their functional best.

Luxe Home Interiors will feature a simplified easy to understand fabric pricing scheme and a healthy range of Private Label furniture manufactured by industry icons like Century.  DOTI’s core competency, window / special treatments and professional design remain an important part of the Luxe operating model.  The mission is to provide quality options for an array of budgets, and a simplified yet impulsive buying environment.  Improved capital utilization is achieved by minimizing the display of slow moving inventory, traditionally used to stimulate ideas versus drive sales.  

Luxe is positioned to benefit from increased single piece sales while neutralizing the financial impact of “work from home” designers who use DOTI floors as their personal display centers, but wholesalers as cost savers.  This is how ”work from home” designers justify their fees.  The Luxe “private label” will make things difficult for the free-loading designers.